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March 2015 Archives

The Irony of Disability Insurance Company Advertisements and Their Reaction When it is Time to Pay a Claim.

Most consumers purchase disability insurance coverage with the hope that they'll never have to use it....that the policy document will gather dust in a filing cabinet somewhere. The reason the disability insurance premiums are a justifiable cost is because the insurance provides a monthly income benefit if you can't work because of illness or injury. The coverage promises to protect you, your family and your assets if you become unable to earn an income because of a medical or psychiatric condition. So it should be no surprise that insurance companies capitalize on the purpose behind disability insurance in their advertisements. Carriers show images of unforeseen illnesses or injuries and desperate families with bills piling up, while comfortingly portraying their company as dependable, strong, compassionate, and there when you need them. The irony is that many times disability insurance companies act directly contrary to the caring and reliable images contained in their advertisements when it is actually time to pay claims of their truly disabled consumers.

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